Italian fashion brand Takeshy Kurosawa was founded in 2004.
Our task was to develop a new vision for the brand’s development to compete with premium fashion brands in two locations: Kyiv and Dnipro.
We studied the features and target audience of the brand.
We decided to support a new wave of underground culture and deep house music by developing a showroom format, boutique, and pre-party venues.
We developed a fashion-industrial concept that was incorporated into branding. From showroom interior design and creative advertising design to neuromarketing research using the brand’s signature scent in store spaces, we aimed to convey the connection to the brand’s manufacturing and the atmosphere of underground parties.
We shot a video in an abandoned quarry to showcase the new fall-winter collection. All the shots reflected the challenge to which the brand responded.
We held more than 20 shows, integrated into the show programs of famous nightclubs in the capital, and partnered with many concerts by Ukrainian stars, thus attracting the target audience.
We organized atmospheric parties in the showroom with famous DJs, creating a powerful community of representatives of the target audience.
The brand took its place in the market of premium brands in Ukraine. Within a year and a half of collaboration, thanks to our efforts, sales increased by 300%. In addition, a community of loyal people was created, who became brand ambassadors.
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