Developed a Slogan and General Marketing Strategy for Launching a Product on the US Market

YOUSUPOVA is an international luxury interior design studio that has won international awards and has a rich history spanning over 10 years.

Yousupova Design

Our task was to develop a comprehensive strategy to enter the US market (New York, Miami).

What we did

Developed a comprehensive brand strategy.

Identified 3 stages:

Types of research

A special factor

Clients usually make decisions by visiting the company’s office in the US. In our case, the office was located in Kyiv, but the client had partners in the States and the possibility to regularly visit the country.

During the research, we found that in America, 21% of people live without a partner, meaning they are single. This includes entrepreneurs, business owners, and investors – a relevant target audience for the studio’s clients.

Video - Shurpenkov Andrii


Our team conducted market research, during which we identified the target audience of single men. We developed a strategy to enter the market with the product “bachelors pads” with the slogan – Space for the One and Only.

We solved the problem of the absence of an office by repositioning the studio for Western clients as an outsourcing design studio, which is currently very popular among companies in the US.

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